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Packaging & Waste

We’re committed to lower-impact packaging.
Paper & Wood Derived Packaging
  1. 100% of our retail and eCommerce packaging contains either Forest Stewardship Council (FSC) certified or recycled content.
  2. On-product packaging for our exclusive brands — Babaton, Wilfred, Wilfred Free, Denim Forum, Auxiliary, Super World™ — and all hang tags contain recycled or FSC content.
  3. 100% of our wooden hangers are FSC certified.
Plastic Packaging
  1. Our retail bag handle contains 30% recycled content, an effort that has allowed us to meet our target of eliminating 100% of virgin synthetic materials from our retail and eCommerce packaging.
  2. While individual plastic polybags are a common way to transport goods from facilities to distribution centres and stores, we’ve found they’re not always necessary. We work to reduce or eliminate them where possible — as a result, plastic weight per shipping carton is reduced by 84% for products included in this initiative.
We’re focused on minimizing our waste — starting at home.
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In our Vancouver Support Office (VSO), we partner with a range of local organizations to help us divert waste from landfills.

We work with The Binner’s Project, a group of informal recycling collectors dedicated to social and economic inclusion, development and waste diversion in Vancouver’s Downtown Eastside. Our partnership has helped us increase our waste diversion rate at VSO, keep items out of landfills and provide paid work to local community members.

We also work with Vancouver Food Runners, a local registered charity whose mission is to respond to the disconnect between food waste and food insecurity. Through our relationship with Food Runners, we’ve donated — and diverted from waste — thousands of meals to non-profit organizations that support communities in Vancouver experiencing food insecurity and lower income.
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We work with trusted community partners like Good360, Dress for Success and Union Gospel Mission to donate products in good condition that can’t be sold. You can learn more here.

On the rare occasion that products cannot be sold or donated, we work with Debrand, a Vancouver-based company that finds alternative uses for materials (like turning them into building insulation and car-seat stuffing) or sends unusable materials to a waste-to-energy facility to generate electricity.

As industry-scalable technology for converting old textiles into new textiles is only just emerging, we continue to optimize our internal systems to avoid generating waste in the first place.